A merchant at the till with a Tote grocery bag full of fresh produce on the counter

For supermarkets and grocery stores

Your smart platform to grow your sales

We help you turn your market into a complete digital store. Manage orders, extend your delivery and grow your profits.

markets and food centers trust Tote
100+
markets and food centers trust Tote
happy customers
2,500+
happy customers
to register your market
5 min
to register your market

Your whole store on one board

Follow every order from the moment it arrives until it reaches your customer.

The Tote merchant dashboard: an orders board with pending, accepted, preparing and on-the-way columns
The Tote merchant dashboard, shown with sample data.

Why market owners choose Tote

The tools you need to grow your business and compete online, all in one easy platform.

A storefront for your market

A dedicated page that shows your brand and products to customers, professionally.

Reach new customers

Go beyond your usual neighborhood and reach new groups of shoppers.

Easy order management

Receive and prepare orders from one simple dashboard, one tap at a time.

Sales at a glance

See today's sales, open orders and daily totals as soon as you open your dashboard.

Offers and discounts

Launch promotions and discounts that bring customers in right away.

Full delivery control

Set your delivery range, minimum order and working hours to match what your team can handle.

Run your store from your phone

The Tote app for iPhone and Android puts your orders, offers and branches in your pocket.

  • An alert the moment a new order arrives
  • Accept, prepare and hand over orders wherever you are
  • Launch offers and update prices in seconds
  • Switch between your branches anytime

One account for the app and the web dashboard.

The Tote app on a phone, showing an order with its status and products
The Tote app on a phone, showing the store home with today’s orders and sales
A Tote order handed to a delivery rider

What Tote offers your customers

A smooth shopping experience that keeps your customers coming back and builds their loyalty to your market.

  • Fast, free delivery on eligible orders
  • Safe and varied online payment options
  • Exclusive offers and discounts every day
  • An app that is easy to use
  • Instant updates on every order

How to start with Tote

Your success starts with four simple steps.

  1. 1

    Register your market

    Create your account and add your market's basic details in minutes.

    The merchant sign-up form in the Tote app, filled in for a supermarket
  2. 2

    Add your products

    Pick your products from Tote's ready catalog, set your prices and add your offers.

    A branch product list in the Tote app with prices
  3. 3

    Receive orders

    Get notified the moment a new order arrives and start preparing it.

    New orders in the Tote app with Accept buttons
  4. 4

    Track your growth

    Follow your sales and keep improving your performance.

    The store home in the Tote app with today’s orders and sales

Join Tote today

Early registration is open for a limited time, free of charge. Be one of the first leading markets in your area.

  • Quick registrationIt takes no more than 5 minutes.
  • No setup feesCompletely free during the launch period.

Frequently asked questions

Answers to what market owners ask us most.

Is registering on Tote free right now?

Yes. Registration is completely free during the launch period and for the first markets that join.

Do I need a website first?

No. Tote gives you a complete page that shows your products and manages your orders, with no external website needed.

How will service fees work later?

We charge a small commission on completed orders only. The details are set out in the final contract.

Is Tote available in my city?

We are expanding to all the main cities in the Kingdom. Register now and we will let you know as soon as we reach your area.

Can I manage more than one branch?

Yes. Add each branch with its own location, working hours and delivery settings, and run them all from one dashboard.

Can I deliver with my own drivers?

Yes. Add your drivers to your account and assign orders to them from the dashboard.